LUYUAN Strengthens Global Footprint through European Project Strategy Seminar

Last week, LUYUAN Group successfully held a 3-day Strategic Seminar for its European Project at the company's headquarters in Jinhua, marking the official launch of its overseas strategy-one of the four core strategic pathways for the next developing stage. As the first crucial step in executing this strategy, achieving a breakthrough in the European market is of vital importance.

On October 21, Mr. Juan Antonio Samaranch Jr., Founder of the Samaranch Sports Development Foundation and Vice President of the International Olympic Committee, visited LUYUAN as a business advisor. He was accompanied by a delegation of European enterprises, bringing top-level vision and strategic guidance to the cooperation. From October 22 to 23, strategic partners from Germany and leading domestic industry partners gathered for in-depth discussions.

Chairman Mr. Ni Jie and CEO Ms. Hu Jihong attached great importance to the event and participated throughout. Core business teams-including the Design Institute, Technology Institute, Brand Institute, Supply Chain Center, and International Business Division-were fully engaged. Over the three-day seminar, LUYUAN and its partners held productive discussions on the European market landscape, product definition, key technical solutions, cooperation models, and other high-level strategic frameworks.

Through visits to the product  showroom, laboratories, and smart manufacturing factories, partners also gained a deeper understanding of LUYUAN's R&D strengths, manufacturing capabilities, and quality management systems, and expressed high recognition and positive feedback.

The successful conclusion of this seminar marks a key milestone in the early-stage strategic alignment of the European Project, laying a solid foundation for the steady advancement of upcoming work. As CEO Ms. Hu emphasized, LUYUAN Group views the European market as a burgeoning market-rich with potential and strategic importance.

The success of this seminar has not only provided valuable experience for future global market expansion, but also signifies that Group's 2026 overseas strategy has moved from blueprint to rapid execution. LUYUAN Group is advancing into broader global markets with a steady and resolute momentum.