August 4,2025
To convey its new brand identity as a "leader in Active Mobility Solutions for All Scenarios ," LUYUAN Group has designated July 3 each year as its official Brand Day. The inaugural Brand Day marks a significant milestone for LUYUAN Group in its transformation from "manufacturing" to "branding." It aims to enhance brand value recognition through technological certification, user engagement, and international communication.
To strengthen the Group's new brand image, LUYUAN launched a series of activities to communicate its brand values across multiple dimensions—including technology, quality, innovation, and sustainability, achieving a total exposure of 590 million.
·At the LUYUAN Group 2025 Commendation Conference, we honored extraordinary strength within ordinary individuals. A total of 107 employees who have journeyed with LUYUAN for over 10 years were recognized. In addition, 31 outstanding individuals and 13 exceptional teams received awards for their outstanding performance.
·Overseas KOL made in-depth visits to LUYUAN ’s factories, expressing great admiration for the craftsmanship and innovative technologies of Chinese manufacturing.They conveyed LUYUAN’ s “technological confidence” and “trusted quality” to global users.
·In collaboration with artist Jiang Yifan, we held a “Tech Style Ride” online concert, showcasing LUYUAN ’s commitment to technological innovation and differentiated product competitiveness as core brand values.
·The LYVA cycling competition further strengthened market awareness of the smart active mobility lifestyle.
Over the past 28 years, LUYUAN has been moving forward with unwavering resolve. With “LU” as our aspiration and “YUAN ” as our driving force, we carry a deep love for our users, an unrelenting pursuit of innovation, and a strong sense of social responsibility—firmly advancing toward a more convenient, eco-friendly, and beautiful way of travel.
This magnificent journey toward green active mobility awaits you—come join us!
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